Livefit is an online network for the UK’s top personal trainers. Via the Livefit platform experienced PTs offer tailored fitness and nutritional programmes to clientele in their local area.
Livefit isn't just an online platform; Users are able to book personal one-to-one sessions with their local trainer, whilst receiving on-going support and communication online.
In early 2015 we were approached to re-brand the company’s core visual identity. We wanted to reinforce and reflect their goals and values for the future. With this in mind, we developed the brand’s language — from adcepts and printed collateral, through to their online presence and soon to be released app.
Our task when developing their cross-platform web presence was to showcase Livefit’s story through their brand. The website’s focus was to encourage new customers and trainers to join the online platform. It includes a way of locating your nearest PT, an online fitness journal and e-commerce reporting the latest heath news and supplements.
Created in collaboration with Alex Acosta.